This is the basically advertising of tobacco products or the use of tobacco especially in cigarette smoking through different media which include sponsorship of events especially sports events. This is among the most regulated form of marketing. In most countries some of tobacco advertising is banned while in others all forms of this advertising are banned.
The first known advertisement in the United States was in 1789, r the P. Lorillard Company for tobacco byproducts and snuff and was placed in the New York Daily. Advertising was a concept that was emerging at the time and advertising for tobacco products was seen like any other advertising; their negative impact on health was not known. Regional and local news papers were used as these goods were only produced and transported on small scale. The first brandname that came to be known in a larger scale was Bull Durham and it emerged in 1868 and the advertisement emphasized on how it was easy to roll your own. Tobacco Advertising and Promotion Act of (2002) banned both direct and indirect advertising or of tobacco products. Under this Act, tobacco advertising on billboards and posters and in the media was banned from February 2003, while direct advertising was banned from May 2003.
Advertising is used by tobacco companies to create brand preference among smokers, create brand awareness, to increase sales of tobacco products, and to increase customer and brand loyalty. The original form of this was including cigarette cards which were a set of ephemera.
The targeted audience of this advertising has really changed with some brands targeted towards specific groups. The Camel brand is believed to have targeted young adult smokers according to Reynolds American Inc.
There has been a frequent tendency by the tobacco companies to target female markets which is seen as one with potential growth as the largest segment has traditionally been male. Virginia Slim brand introduced in 1960s is slimmer than the normal cigar smoked by men and had a slogan "you've come a long way baby" was targeting female.
Tobacco companies use the western lifestyle as a mechanism to lure targeted consumers when marketing their products in the developing world.
Both Microsoft and Google have policies that prohibit advertising or marketing of tobacco products on their advertising networks. There are some tobacco retailers who have been able to dodge these policies through creation of landing pages that advertise tobacco accessories like the lighters and cigar humidors.
Tobacco advertisement control
Many governments currently require that all tobacco packaging should carry health warnings. Some countries impose legal requirements on tobacco packaging they require that all packs have to be labeled with health risks that are associated with smoking. Some countries have imposed labels on cigarette packs that warn smokers of the health risk and they include images of possible effects of smoking while others like Canada require that cards should be inserted in cigarette packs indicating the reasons why smoking is not right and different methods that can help one quit smoking