Whether you have a limited budget or you are a boot-strapped startup or else a blue chip company having a giant stack of cash in the bank, all companies can use free marketing ideas to promote their brand, products, or services. In this article we’ll tak about some of those free advertising ways.
A blog or a weblog is a collection of short essay, articles or well written thoughts. You can use blogs to advertise your business. The interesting fact in Niche blog networks is that in addition to the great terms and models which are advertiser friendly, you also can get good advices from the network owners on how to engage their audiences in a best way. It is important to support a small community of blogs because it can generate a goodwill and also loyalty among the bloggers who are sponsoring and feeling validated by the choice of you for spending money with them.
Youtube is free way you can use in order to distribute videos which are promotional as well as creative. But a simple ad will not do the job. You should put content that people want to view more and which are relevant to the business. Flickr profile will give you one place to compile all the photos related to the business and it will provide a way to link back to your website.
Complimentary PR is another method of promoting your website. You can write a new release for a product or service you still haven’t introduced to the customers by submitting via a PR service. It is like directories providing you a press release services. The middle tier media outlet market can get accessed by PR services which are for free like PR.com, 24-7 Press release, I-newswire and PR Log.
Use the social media site Twitter. It is free to setup a Twitter account and this will allow you to interact with customers in personal and an immediate level. Include your business name as possible and connect the account with your business email. As your avatar, use the logo. Follow friends, family members as well as current customers who will admire your business. Promote the business in Tweets and host give ways to the loyal consumers.
You also can create a Facebook page. This is free and will allow you to be connected with customers and other businesses. Host giveaways limited to the people who “like” the business profile and share your posts.
Yelp is a website where the users can review and also recommend on a business. In order to post special information and offers you can use this. Some of the business owners reply to the bad reviews given to them by contacting the Yelp user directly or by posting replies to solve the situation. So by using this it allow you to show customers that you are taking their concerns in a serious manner. These are some of the methods to advertise your business for free.