If you have been asked a question about the affordable ways of advertising online, you may mention about Google, Yahoo and a few options. So if you have a low budget for your advertising, you must choose an effective way to do advertising in a best way.
The E-mail newsletter is one such option. You may think who would use this old newsletter to do advertising. Even though you do not believe, the subscription charges to the email newsletters which people actually read with care is still high. So unlike any other banner it is ignored. But remember if you’ve got the right contextual ad in an email newsletter, the people will keep it and not only that, they will pass it to others as well.
Facebook advertising has the ability to target the people based on the region, affinity, network and also the stated interest. So because of that it is easily competing with the best keyword marketing campaigns when relevance and reaching people who act on and reach your ads are considered.
Your skin may crawl when you get the thought of advertising in Twitter. Ad.ly will give you the correct model to support you over this. They are having different levels of influencers in Twitter who are categorized neatly into vertical groups by niche subject and you can arrange a program to sponsor the tweets from people from the influential subject matter expert to the random celebrity.
The slideshare channels can be described as “Youtube of PowerPoint”. It is a new tool which provides the users to take all PowerPoint presentations and then you can convert them to sales assets. Also you can create a lead generation by giving focus in to it by adding the presentation and pay per lead after a person has watched your presentation.
Advertising on the blogs will not cause you any risk. The interesting fact in Niche blog networks is that in addition to the great terms and models which are advertiser friendly, you also can get good advices from the network owners on how to engage their audiences in a best way. It is important to support a small community of blogs because it can generate a goodwill and also loyalty among the bloggers who are sponsoring and feeling validated by the choice of you for spending money with them.
The content networks are tactics which are closely related to the marketing of keywords. The content networks are not very popular. But they are very powerful. Google owns one content network and by using it, they provide you the opportunity to target your ads contextually to the content partners such as NYTimes as well as people’s emails on Gmail. The other networks have Kontera for the in-text advertising and the City Grid which is newly launched from the CitySearch for localized content network ads.
Other methods are also available like Appvertising, Printable page ads. Etc. These are some of the best methods to do advertising online.