Print advertising, TV, radio and direct mail are holding some relevance to some industries. But for most of the industries, it is a huge wastage of money and time. The span of the consumer attention is getting shorter which is coupled with the ever increasing advertising amount. One area of marketing which is growing rapidly is the online advertising.
Before using internet for advertising small businesses used fliers and sponsored local events in order to market their goods and services for a low cost. But now you have many kinds of facilities in the web for advertising purposes. This article will focus on such type of ways to promote your business.
You can use the three big local listing services. If you register the business with Google Places, it will be displayed more easily in Google Searches and also in Google Maps. In order to do this, you just have to fill a form. By the confirmation process of Google, they will verify your business. Verification is usually done by a snail mail or phone call. Like Google Yahoo also has a huge database of businesses called Yahoo! Local. This is free and would take few minutes for set up. The Bing of Microsoft also has this kind of service.
Another way to advertise freely in the internet is by using social media. Social media is not only a tool to get exposed; it has now become a time investment for every business. You can put your ads and offers in Facebook pages so everybody can get to know and you can have a direct channel with your consumers on Twitter. Another way to help your startup would be by using LinkedIn at personal and company level.
Starting a blog can also help your organization to get its name by followers and it can be defined as a way to be connected with customers in a direct way. But a key factor in blogging is you should always update the blogs frequently.
You can also put up media on Flickr and Youtube. Youtube is free way you can use in order to distribute videos which are promotional as well as creative. But a simple ad will not do the job. You should put content that people want to view more and which are relevant to the business. Flickr profile will give you one place to compile all the photos related to the business and it will provide a way to link back to your website.
Another way to advertise on internet is by doing search engine optimization to the company website. It is known as SEO. This will help your company website to appear in the internet on top than other companies.
Press releases can be also done via many websites available in the internet. Examples for sites which will help to generate publicity via press releases are 24/7 Press Release and PRLog.
By joining an online community related to the business and contributing is another better option to advertise your business. But signing up for a forum and posting rarely will not help. You should actively contribute to the community. And that will help your business to get promoted in a better way.