Number of free techniques for advertising can be used to spread your message directly to a targeted niche or for a wider audience. You might not have lot of cash to spend on the marketing in the early stages of the startup. But it does not mean that there aren’t ways that you can effectively to get your brand out there. Before the internet most of the small businesses had only a few ways to advertise cheaply like sponsoring local events, printing fliers etc. Now you get lot of opportunities on the web. You just need to get to know where to look.
When focusing on the promotion categories, it can be divided into four. They are advertising, public relations, sales promotion and personal selling. The advertising promotions will get displayed on magazines, internet, commercials and banner advertisements. The sales promotions consist of trade show attending, starting customer loyalty programs and holding contests. And public relations activities are everything related to posting about products in blogs, articles, magazines and writing as well as the distribution of press releases. When comes to the personal selling it get done face to face like by using phones and internet solutions etc.
Join weekly hashtag themes. If you want to build your social media following, be an active participant in its community. Post regularly, join on weekly fun social media traditions and then you can gain a loyal audience for your business. Create small video clips and add some fun content to it. That will help to grab attention of your potential customers.
A best way you can advertise the business is by sponsoring an event. By performing these activities you can get exposed to a larger crowd and you will be able to help to the community or a cause. Printing and distributing fliers is also another method you can follow. This will be a great method if you have little money to advertise. The flier can be made by using more colors, unique and catchy phrases in order to grab the attraction of customers. A part time employee can be hired to distribute these fliers as the effectiveness of fliers is related with the range of distribution.
It’s important to keep in touch with your local newspaper and to submit press releases which will have the potential opportunity in getting you in the print for free. These can be regarding anything from taking on new staff to winning a new client and it should not have to be big news. It needs to be just something in order to let the local businesses know exists. By building relationships with the editors and journalists, it will help to ensure that your press release is read and hopefully published.
Another good form to advertise your business is via the email lists. Create a list of customer emails and use them to send announcements of the newly launching products, special offers, coupons and other important information. Many websites available in the internet are enabling you in doing press releases. Examples for sites which will help to generate publicity via press releases are 24/7 Press Release and PRLog.