Online advertising is one of the most common marketing strategies that many business owners have been using nowadays to promote their business. However, although online advertising offers various benefits to many business owners, some marketers are starting to avoid this kind of marketing strategy.
Customers are Ignoring Online Ads
No matter what kind of online ad or how catchy it may seem, if your potential customers are always ignoring online adds, you goal of promoting your products or your business will be in vain. Consumers have been encountering different advertisements on television, they have been hearing radio advertisements and commercials, and they have also been flipping through different ads in magazines. This means that they have developed aversions to any form of advertisement. In this case, once they notice an online advertisement, chances are, they will just ignore the advertisement. Consumers can also avoid clicking any online advertisement that pops up on their screens. Because they are in control of the advertisement that they want to entertain or click, marketers cannot make certain that their messages have reached their target consumers.
Lags in video downloading, website downtime, browser complications and lags in a website can reduce the chance that more audiences can view your advertisements. Companies cannot fix these problems, and they also have any control over some of these technical issues. If these technical problems happen, companies and business owners will lose their chance of obtaining their target audience. This can also affect their sales because they lose the chance of advertising their products and services to their potential consumers.
Costly Ad Prices
The cost of online advertisement can be very expensive. This is one of the main reasons why some marketers are avoiding online advertising. Aside from the fact that they are not given an assurance that they will reach their target audience, the prices for online advertisement can really be costly. The cost of video and text ads, banner advertisements vary depending on the type of readership and amount of traffic a blog or website receives. Not all business owners can afford this kind of advertisement, and this may cause great problems with regards to the financial status of a business.
Online Ads are Sometimes Disturbing
Some marketers are avoiding the use of online advertisement because they are aware that some consumers are getting distracted or disturbed by many different ads that pop up on their screen. Most of them just want to know the latest news updates, make online shopping, download music or videos and chat with their friends. None of them wants to see any online ad that is why they are oftentimes disturbed when these online advertisements are just popping out of their screen. Sometimes, this also allows them to pull out from any of your online advertisement.
Too Many Advertisement Options
Internet offers an effective platform for many companies to place their advertisements. There are many different companies all over the world who are using different types of online advertisements. This can really be overwhelming, and it is also hard especially for those owners of small business. They are given too many advertisement options that can certainly overwhelming.
Advertisements are Sometimes Regarded as Spam
One of the main reasons why some marketers are avoiding online marketing is that there are many people or online users who regard online advertisements as spam. Because of this, many blockers are making programs or software to eliminate some advertisements online. Furthermore, many consumers are experiencing advertising blindness and fatigue although the company website contains an advertisement to promote their business or products. Those potential consumers may not be able to see the advertisement because of the ad blockers. Moreover, they will start to become suspicious of online advertisements due to some schemes and spam that can steal their personal information. Because of this, they are starting to eliminate advertisements.
Advertisement Trademarks, Images, or Logos can be Copied by Others
Because your advertisement materials are available on the internet and there are millions of internet users all over the world, there are greater chances that your advertisement trademarks, images and logos can be copied by others. They may even use your marketing materials against your company.
This is one of the main reasons why some marketers are starting to avoid online advertising. Many consumers and some of the company's target consumers are experiencing advertising fatigue that is why they are starting to ignore online advertisements. In addition, many consumers are also starting to block different advertisements, so they cannot acknowledge or consciously see them.
Slow Internet Connection
One of the main factors that prohibit every consumer in viewing internet advertisement is the slow speed of internet connection. For this reason, many marketers are starting to avoid online advertising because they are not given an assurance that their target consumers can view their advertisements.
Writing Uninteresting Headline
One of the most common way of advertising one's business or services is by writing blogs or articles for the about the product or business. Blogging is one of the most common types of online advertisement that requires you to write for your audience to learn about your product. If you are writing boring and uninteresting headline, no one will try to read your blog or your article. Hence, you will not obtain your target audience, and you will not be able to promote your products or business to your potential consumers. This form of online advertising requires a good writing ability, if you cannot catch the attention of your audience with your title, you cannot achieve your goal of increasing sales and revenue.
Online advertising is one of the most common marketing strategies that most large businesses are utilizing to promote their business. However, there are many business owners and marketers who avoid this marketing strategy because of its pitfalls and disadvantages. Knowing the pitfalls of online advertising allows you to make a careful examination before you consider employing any type of online advertising.